PUTRI ANDRIANI, M.; ETY NURHAYATY. PENGARUH BRAND IMAGE DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE WARDAH PADA E-COMMERCE TIKTOKSHOP DI KOTA BOGOR. Jurnal Manajemen USNI, [S. l.], v. 12, n. 1, p. 42–51, 2026. DOI: 10.54964/manajemenusni.v12i1.760. Disponível em: https://www.jekobis.org.103-247-8-217.cpanel.site/ojs/index.php/manajemen/article/view/760. Acesso em: 2 oct. 2026.